BLAKE’S LOTABURGER LAUNCHES NEW GREEN CHILE TARTAR SAUCE
Award-Winning NM-Based Burger Chain Known for Its Hatch Valley Green Chile Brings Signature Ingredient to First Green Chile Tartar Sauce in Region
Albuquerque, NM, — January 2017 – Blake’s Lotaburger, the iconic New Mexico hamburger chain known for its award-winning Green Chile Cheeseburgers featuring its signature Hatch Valley Green Chile, is spicing things up on their fish menu. The restaurant chain has introduced a new Green Chile Tartar Sauce – marking the first and only tartar sauce in the region to feature the ingredient in its secret recipe, and delighting fans of the fiery hot green chile with this unique and delicious new option for its fish sandwiches and fish boat menu items. The new tartar sauce, which will be in stores beginning January 16th through the end of June, was specifically created for Lent, and will be available at all of Blake’s 76 locations throughout New Mexico, Texas, and Arizona.
The perfect addition to Blake’s popular fish sandwiches and fish boats, the new green chile tartar sauce features the restaurant chain’s legendary Hatch Valley green chile which is specially grown, roasted and packaged for Blake’s Lotaburger. Throughout its long history, Blake’s Lotaburger’s special green chile menu items have been recognized with numerous awards, including named by National Geographic as the “World’s Best Green Chile Cheeseburger”, voted “Best Green Chile Cheeseburger in New Mexico” in the USA Today 10Best Readers’ Choice Awards, and voted best burger, best green chile burger and best breakfast burrito in the Albuquerque Journal Readers’ Choice awards.
“For nearly 65 years, our famous Hatch Valley green chile is what sets us apart and one of the things that people love most about Blake’s,” says Lucy Rosen, Director of Marketing. “
Our new green chile tartar sauce uses the same Hatch Valley green chile that has been part of our award-winning burger and breakfast burrito recipes for decades, and now allows fans of our fish menu items to also enjoy the distinctive taste that has made Blake’s a food destination for decades.”
For more information about Blake’s Lotaburger, including a complete listing of locations throughout New Mexico, Texas, and Arizona, visit www.lotaburger.com.
About Blake’s Lotaburger
Blake’s Lotaburger was founded in 1952 in Albuquerque, New Mexico, and in 2017 celebrates its 65th anniversary. Known for their fresh, made-to-order LOTA Burgers using only Premium Angus Beef and their signature Green Chile burgers, Blake’s Lotaburger has grown to 76 locations across New Mexico, Texas, and Arizona. The Company’s signature Green Chile Cheese LOTA Burger has been named “the Best in the World” by National Geographic, won the title of “Best Green Chile Cheeseburger in New Mexico” in the “USA Today 10Best” Readers’ Choice Awards and has been the recipient of numerous local and regional awards, including voted best burger, best green chile burger and best breakfast burrito in the Albuquerque Journal Readers’ Choice awards.