New Location Opens on Valentine’s Day, Bringing a LOTA Love to the Community
Albuquerque, NM, February 2018 — Blake’s Lotaburger, the iconic New Mexico-based hamburger chain that has grown to 75 locations throughout New Mexico, Texas, and Arizona, will be opening its newest location on Gibson Boulevard on February 14th. The Valentine’s Day opening will feature the chain’s “new look”– incorporating both a more modern exterior and interior, while still retaining the strong New Mexico theme and heritage that has made Blake’s a local tradition, and cultural icon, for 65 years.
The newest Blake’s Lotaburger, which opens at 6:00 a.m. for breakfast on February 14th, is located at 1640 Gibson SE in Albuquerque. The Valentine’s Day Grand Opening celebration will offer three lucky winners an opportunity to win a Dr. Pepper bicycle through a LoveALota Social Media Contest.
“Valentine’s Day is the perfect day to open our newest Blake’s location, giving us the opportunity to bring a LOTA love to the community as we launch our 75th location with a fun way to celebrate the holiday,” says Lucy Rosen, Marketing Director at Blake’s Lotaburger.
For the Valentine’s Day LOTAlove Social Media Contest, Lotaburger fans can choose the menu item that they love the most, snap a selfie with their most loved item, share their love story with Blake’s Lotaburger – tagging one of Blake’s social media accounts with the hashtag #LOTAromance. Three lucky winners will be chosen February 15th to receive a Dr Pepper 26″ Mountain bike with full suspension on the back (under the seat), front forks, 21-speed drivetrain with Shimano derailer with a Dr Pepper helmet included (Manufactured by Kent).
For more information about the Grand Opening Celebration at the location at 1640 Gibson SE, and specific details about the Valentine’s Day LoveALota Social Media contest, visit www.lotaburger.com.
About Blake’s Lotaburger
Blake’s Lotaburger was founded in 1952 in Albuquerque, New Mexico, and in 2017 celebrated its 65th anniversary. Known for their fresh, made-to-order LOTA Burgers using only Premium Angus Beef and their signature Green Chile burgers, Blake’s Lotaburger has grown to 75 locations across New Mexico, Texas and Arizona. The Company’s signature Green Chile Cheese LOTA Burger has been named “the Best in the World” by National Geographic, won the title of “Best Green Chile Cheeseburger in New Mexico” in the “USA Today 10Best” Readers’ Choice Awards and has been the recipient of numerous local and regional awards, including voted best burger, best green chile burger and best breakfast burrito in the Albuquerque Journal Readers’ Choice awards.